NiHPRO™, the novel whey protein alternative distributed exclusively by Norkem, has secured its first major UK listing.
Premium supplements brand Strom Sports Nutrition has launched a new Hydrolysed Protein Isolate product containing NiHPRO™ in place of whey protein. Available in two flavours, chocolate cake batter and vanilla cookie, Strom recommends the supplement as being suitable for use both pre and post workout.
It describes NiHPRO™ as an ‘engineered protein’ that offers a third option between traditional whey and conventional plant-derived alternatives. While whey protein is widely regarded as setting the benchmark for nutritional profile, the fact that it derives from milk causes stomach upset in many users. Plant-based protein supplements, on the other hand, are easier to digest but fall short of whey nutritionally.
NiHPRO™ is also vegan friendly. But unlike standard plant isolates, it has been - as Strom puts it - ‘built from the ground up to closely match whey's muscle-building properties’. That refers to the novel new protein extraction and purification technology developed by manufacturer NiHTEK.
Perfected over the space of four years before NiHPRO™ was finally launched in 2024, the Molecular Protein Infusion (MPi™) technique uses a fermentation-based process to convert plant-derived proteins into a final product that closely mimics whey not just in nutritional value, but in mouthfeel, taste and solubility, too.
The result is a supplement that NiHTEK positions as ‘protein for everyone’ - free of all major allergens, dairy/lactose-free, soy-free, low FODMAP and gluten-free, and yet with the same creamy, pleasant taste and nutritional benefits as whey.
Those nutritional credentials are why NiHPRO™ stands out as a real game-changer. It has a 10% L-Leucine amino acid content, similar to whey products, and far superior to standard soy-derived proteins. Significantly, like whey, NiHPRO™ has a PDCAAS score of 100%, which means it provides all essential amino acids including an increased level of Arginine.
And on one measure, NiHPRO™ significantly outperforms whey. Its DIASS score, the measure of digestible essential amino acids, is 1.16 compared to whey isolate’s 1.09.
Strom Sports Nutrition’s backing of NiHPRO™ is further indication that word is getting out about this innovative wonder protein. Earlier this year, Australian sports nutrition brand Day One, in conjunction with Norkem, launched a NiHPRO™ based protein supplement under the brand name Isolate.
Norkem supplies NiHPRO™ in 20kg net bags as a stock item. To learn more about price and supply details, please contact our food and drink team.